“This exercise can work really well during collaborative design workshops. In this exercise, everyone writes down on Post-it notes the elements that may appear on a certain page. These are then stuck to the wall in order of importance, as if they were appearing linearised on a mobile phone. The resulting discussion may generate some surprising conclusions.

For example, you may realise that navigation is not the most important component on the page. This could follow through to the design, where a skip link at the top of the page links to the navigation in the footer.”