But Flipboard isn’t just another “Twitter magazine,” – it also just acquired semantic technology startup Ellerdale, whose intelligent data-parsing algorithms have previously been used to create a real-time search engine and trends tracker (still available here, at least for the moment). Now that same powerful technology will be used to design a more personalized real-time experience: determining what social updates are important to you and presenting them in an attractive, magazine-like format.

http://www.readwriteweb.com/archives/flipboard_new_social_ipad_magazine_will_…