iA » What’s Next in Web Design?


User Experience is in the interface, not in the surface. Look at mobile sites: In spite of all the hype around mobile, mobile sites don’t look funky. The usually have almost no surface design. And yet we all love them. It’s mainly the screen size and the data transfer capacity of our telephone networks that forces mobile site designers to cut all ornamental elements and focus on the bare interaction. This is, from a web designers perspective, a very healthy setup.

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