10 Tips on Writing from David Ogilvy

Woolly minded people write woolly memos, woolly letters and woolly speeches.

Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:

1. Read the Roman-Raphaelson book on writing. Read it three times.

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.

5. Never write more than two pages on any subject.

6. Check your quotations.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.

8. If it is something important, get a colleague to improve it.

9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.

10. If you want ACTION, don’t write. Go and tell the guy what you want.

Funktionstexte aus Axure exportieren

Mehrsprachige Projekte bringen immer zeitaufwändige Übersetzungsprozesse mit sich. Mit Hilfe von Axure kann man nicht nur die Übersetzung mit der Entwicklung parallelisieren, sondern dabei gleichzeitig auch die Qualität und den Aufwand für Übersetzer und Entwickler minimieren.

Dieser Artikel erklärt im Detail, wie wir diesen Prozess mit Hilfe von Axure und Excel-Makros abgebildet haben.

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Handling variations in Axure masters with Dynamic Panels and OnPageLoad interactions

Looking back over an existing prototype, no doubt you’ll see an instance where you’ve though “Hmm... I need this to look exactly like this master, but without this button” or something similar. This usually results in a master dropped on the page and a white square placed over the differences. Get these variations of a master into dynamic panels within the master. You can use the OnPageLoad interaction to set the correct panel for each page. This saves heaps of time when it comes to functional specifications.
read more on wiliam.com.au